LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy for a vegan foods manufacturer. The client is one of ...

In today's rapidly evolving digital world, the traditional marketing mix of the four Ps (product, promotion, placement and price) is no longer adequate. In the internet era, amidst ever-growing ...

Traffic Decline and Pricing Strategies: The implementation of the FAST Act in California led to a decline in QSR traffic within the state. Impact on Comparable Sales: Jack In The Box experienced mixed ...

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. This is where ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...