What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

For centuries, vision has been one of the most essential aspects of human experience, shaping how we navigate and understand the world. But what happens when vision is no longer constrained by biology ...

People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can be. A study from Ohio researchers reveals that even small changes in the ...

Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, at the MAGIC Lab at the University of Plymouth, UK, psychologist and magician Gustav Kuhn ...

Grasping the deeper meaning behind our efforts is crucial for successful goal attainment. After all, if we don’t know why we do something, we may not devote the necessary effort to achieve the outcome ...

The Chen Lab at Johns Hopkins University is looking for in-person participants for a psychology experiment investigating perception and memory. During the experiment, participants view movies or ...