A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

In life, the only constant is change, and the same is true in business as well. While businesses are typically created around a vision or specific purpose, the evolving reality of running a business ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint ...

This handout is available for download in DOCX format and PDF format. Graduate and professional schools often require some sort of written statement—often called a “statement of purpose,” “personal ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...