Any U.S. marketer who doubted the power of the QR code is eating their lunch after the Super Bowl. In just one night, with the help of a 60-second spot that featured nothing more than a bouncing QR ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app and forced the company to throttle traffic to its site. The ...

Super Bowl LVI viewers are mostly in agreement about the worst commercial of the night after an “annoying” ad for cryptocurrency showed just a bouncing QR code. During Sunday’s game between the Los ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

Like many people who live in a house, mine is filled with far too many storage bins of various shapes and sizes. The ...