QFD (quality function deployment) is a family of tools that can help engineers during the early stages of product development. A method of assessing options for new product definition, QFD can help ...

Quality management has evolved from traditional quality assurance and inspection‐based practices to sophisticated, integrative frameworks such as Total Quality Management (TQM) and Quality 4.0. Modern ...

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science ...