In theory, the idea of a secret menu is that it's word-of-mouth only. The problem is that a secret menu is only good for business if everybody knows the secret. Despite that paradox, every chain ...

Iconic Chicago and suburban restaurant chain Portillo's just released its "secret" menu with two new items, but there's a catch -- and finding the mysterious menu is more hidden than customers may ...

Ever wonder what really goes on behind those gleaming counters and perfectly plated dishes? The restaurant industry operates with calculated precision, using strategies that have been refined over ...

Add Yahoo as a preferred source to see more of our stories on Google. A table and menu at Applebee's Neighborhood Grill + Bar with a promotional message - Slaven Vlasic/Getty Images The next time ...

In-N-Out is opening three locations in Middle Tennessee this week. The chain is known for its "not-so-secret menu" which includes popular customizations and upgrades. "Animal Style" is a popular ...