Starbucks changes its rewards program
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The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.
Coffee giant Starbucks is modifying the Starbucks Rewards loyalty program on March 10 with a new tiered structure—Green, Gold and Reserve—that introduces faster Star earning, additional perks, and expanded redemption options for its 35.5 million active U.S. members.
Starbucks Corporation (SBUX) held its Investor Day event on Thursday. The company highlighted that it is turning recent momentum into long-term sustainable growth. Menu innovation to watch for includes new espresso,
The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points more quickly.
Starbucks is giving its Rewards program a serious overhaul in Canada, giving customers the chance to score some sweet benefits. Launching on Mar. 10, Starbucks will be introducing a new three-tiered structure for its Rewards program, with Green, Gold and Reserved levels.