Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains ...

But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

Roblox promo codes are scarce, but there are three active codes for November 2025 that give players the Nguyen Boi and Nguyen ...

Roblox Corporation (NYSE:RBLX) is one of the best stocks to invest in, according to billionaire D.E. Shaw. On October 30, ...

Roblox recently has been flooded with litigation over failing to provide safeguard for minors on the gaming platform.

A California judge denied Roblox's bid to force child abuse claims into private arbitration, allowing a father's lawsuit ...