Roblox is getting ready to roll out its latest safety feature at a time when it is confronting a growing number of lawsuits from states and families that claim the popular gaming app falsely advertised itself as safe for children.

Roblox announced new safety measures Tuesday following a lawsuit filed by Kentucky Attorney General Russell Coleman, who described the platform as a "playground for predators."

Texas AG Ken Paxton has filed suit against Roblox, claiming the company is putting “pixel pedophiles and profits" over the safety of Texas children. Roblox says it has introduced over 145 safety measures this year alone.

FILE - The gaming platform Roblox is displayed on a tablet, Oct. 30, 2021, in New York. (AP Photo/Leon Keith, File) (Leon Keith) Roblox, the online gaming platform wildly popular with children and teenagers, is rolling out an open-source version of an ...

"We cannot allow platforms like Roblox to continue operating as digital playgrounds for predators where the well-being of our kids is sacrificed on the altar of corporate greed," Paxton said in a press release.

Roblox has just been hit with another lawsuit over its child safety issues. Texas Attorney General Ken Paxton announced on social media on Thursday that the state was suing Roblox for "putting pixel pedophiles and profits over the safety of Texas children."