Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access ...

Posts from this topic will be added to your daily email digest and your homepage feed. The search giant will start enabling its new privacy-focused APIs on July 24th, with the goal of phasing out ...

Late last week, it emerged that Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...