For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

Even when approaching the unknown, we always have a tool to draw conclusions for better-informed decision-making — the scientific method. Employing the scientific method in entrepreneurship leads to ...

Researchers at Los Alamos National Laboratory have developed a new approach that addresses the limitations of generative AI ...

Life is full of decisions. “Third Millennium Thinking: Creating Sense in a World of Knowledge” outlines methods of making choices rationally using scientific methods. Perlmutter says it's easy to fall ...