When asked to give an example of an organization that gives great personalized experiences, most people will usually talk about Amazon. The ecommerce giant is renowned for its ability to provide users ...

Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. A new podcast episode has caught the attention of Danny Sullivan, ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, ...

Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content ...

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results. The powerful ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...