Business Wire

Market Segmentation Analysis Helped a Luxury Car Dealer to Efficiently Allocate Marketing Budget | Request a FREE Proposal for Detailed Insights

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...
Business Wire

Market Segmentation Analysis to Identify Profitable Customer Segments and Streamline Marketing Campaigns for a Renewable Energy Provider | Read Infiniti’s Latest Success ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client, a renewable ...
Destination CRM

Segmentation Enters the Sales Playbook

Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...

Wiland(TM) Launches MarketSignals(TM) Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
Houston Chronicle

How to Apply a Segmentation, Targeting, and Positioning Approach to Marketing

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...
Marketing

Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...
Marketing

Five Segmentation Gaffes (And How to Avoid Them)

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...
marketingtechnews.net

How social media influences market segmentation

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...
Harvard Business Review

Rediscovering Market Segmentation

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...
JD Supra

How to Market a Law Firm With Market Segmentation

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...
CNET

Open-source mechanics: Marketing through community segmentation

Open source is not a case of "build it and they will come." It takes real marketing to make it work. Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech ...