Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Public health experts are considering the idea of “segmenting” the population into different risk groups, with enhanced protection for the elderly and vulnerable people, as a route out of the ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Some critics suggest that market segmentation is little more than stereotyping. However, while they share some commonality, stereotyping more often represents the way in which an individual places all ...

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the ...

At Axial Financial Group in Burlington, Mass., clients are divided into three groups: A, for those with assets under management of $1 million or more; B, $500,000 to $1 million; and C, less than ...