This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for ...

Animals, including humans, rely on multiple senses to navigate their environments and make decisions. This integration of ...

ChatGPT, an artificial intelligence (AI) chatbot technology, is being touted as a solution that will change everything from student research to mental health therapy through its ability to interact ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals modulated to refine perception? A team from the University of Geneva (UNIGE) has ...

(Nanowerk Spotlight) Insect antennae have long fascinated scientists with their remarkable ability to detect an array of environmental stimuli, from vibrations and surface textures to magnetic fields.