The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from AI-powered ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination.