Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

There are many norms governing our everyday social interactions. For example, in the United States, it is normative to: Allow some personal space between you and other people (often two or three feet ...

Social norms shift as potential beachgoers stay home. A view of the empty Santa Monica beach at sunset due to the new type of coronavirus (COVID-19) in Santa Monica, United States on March 27, 2020.

Colorado educator Scoot Crandall once measured his success in persuading young people to avoid smoking, drinking, or drugs by his ability to make girls cry. Mr. Crandall, at the time a guidance ...

When humans interact with each other and engage in everyday activities, they typically follow various undefined rules, also known as social norms. These rules include things like greeting ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Every generation has its rules—unspoken codes of conduct that feel like gospel… until they don’t. For Boomers and Gen X, social norms like RSVPing on time, using voicemail, or avoiding “taboo” topics ...

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...