The UAE has been ranked 10th globally in the overall standings of the world's most important soft power report covering 193 ...

The United Arab Emirates has secured a top-tier position in the latest Global Soft Power Index, ranking 10th worldwide and ...

Romania has climbed two positions to 53rd in the global rankings, according to the new iteration of the Global Soft Power Index by Brand Finance, after its Soft Power score increased from 39.5 to 40.3 ...

UAE secures a top ten position in the 2026 Global Soft Power Index by Brand Finance, marking its fourth straight year in ...

DUBAI, 20th January, 2026 (WAM) -- The United Arab Emirates has consolidated its position among the world’s top ten countries in the 2026 Global Soft Power Index issued by Brand Finance, marking the ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation ...

The United Arab Emirates participated in a high-level dialogue session that discussed the role of soft power in strengthening ...

China honors its words with actions, Haigh underlined. "When China decides to do something, it really does it thoroughly," he said, citing the example of TikTok, "a triple-A rated brand" that is ...

Greece was tarnished during the years of the financial crisis, but its soft power remains exceptionally strong even to this ...

Another report, titled the Global Soft Power Index 2026, shows that China is the only nation in the top 10 to see its soft power score rise this year.

Canada’s current and former prime ministers will both speak at events in Davos, Switzerland, next Tuesday.