The SMX League TM appoints ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to ...

TOKYO and BASINGSTOKE, U.K.—Sony has acquired KinaTrax, a provider of markerless motion-capture technology for sports that collects in-game biomechanical performance data on athletes. Financial terms ...

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius' 2024 launch of an omnichannel marketing ...

Genius Sports Limited (NYSE:GENI) announced on Monday that the company expanded its long-term partnership with Hard Rock Bet Sportsbook to power the platform with its market-leading official data, ...

The way fans watch and even shop NFL football has changed during the streaming era, and the league’s tech teammates at Genius Sports are sticking around to clear lanes through the turbulence. The ...

The SuperMotocross League has partnered with ALT Sports Data to offer sports betting in states where it is legal. Fans will be able to place bets during the entire SuperMotocross League schedule, ...

The sports industry is undergoing a transformative shift as data becomes an increasingly important part of commercial strategy. From enhancing player performance to unlocking new revenue streams, data ...

Genius Sports powers the global sports betting ecosystem with exclusive data partnerships and a vertically integrated, high-margin business model. Robust top-line growth, expanding margins, and a ...

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry, ...

ALT Sports Data gathers data on niche sports so sportsbooks can create bets. The company, which works with leagues like Formula 1, just raised $5 million in seed funding. Its CMO broke down the ...