That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

Just look at social media. Your friends are constantly talking about businesses just like yours. They may even be offering glowing recommendations -- recommendations that you and other friends of ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

When running a business, particularly in its early stages, one of the primary goals is to increase revenue and attract a loyal customer base. This was my struggle when I launched ReDahlia back in 2015 ...

I was sitting in my office, meeting with a friend of mine, and we were chatting about referrals. He had just killed it with a promo where he got 189 referrals over a three-month period. The promo was ...

NEW YORK--(BUSINESS WIRE)--impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customizable ...

To use some poker parlance, when it comes to referral marketing, B2B players don’t believe they’ve been dealt the same winning hands as their B2C counterparts. That belief, though common and long-held ...