Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Problem: While anyone can use genAI, predictive AI is generally out of reach. Solution: Use genAI to steer your predictive AI project. So much potential. Predictive AI often delivers more value than ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

This study compared 6 algorithmic fairness–improving approaches for low-birth-weight predictive models and found that they improved accuracy but decreased sensitivity for Black populations. Objective: ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...