Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

There’s been a lot of buzz recently about Facebook’s impending launch of location features, with McDonald’s reportedly among the first brands to use location-based marketing on the service. Now ...