Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers. The beta launch of Yahoo's Ad ...