What makes a company look the way it does? When it’s a software company that’s just starting out, and style really isn’t a part of the company’s DNA, that thought process can be painfully short. It ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...