Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can cut the cost of future trips.

You can transfer your Chase Ultimate Rewards points to Air Canada Aeroplan and redeem them for flights. Here's how.

The generation that switches brands the fastest is also driving demand for loyalty programs. This counter-intuitive trend caught my attention recently, especially as companies like Starbucks and Delta ...

Credit card points are often considered the best type of points for an award traveler to have. Banks offer customers several ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...