Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

A CONSIDERABLE gap exists between the preparation in engineering mechanics which is usually given in engineering schools and the preparation required to read such fundamental books as A. E. H. Love's ...

Self-determination theory (SDT) is an empirically based theory of motivation and psychological development that is especially focused on the basic psychological needs that promote high quality ...

This course is an introduction to core concepts in critical theory from the critical traditions of Marxism, psychoanalysis, feminism, queer theory, postcolonial studies, and critical race studies.