New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty. Brands are jumping on the bandwagon daily with new products popping up targeting younger (and ...

A new study found that popular skincare routines shared on social media platforms like TikTok may put teens and tweens at risk for allergic skin reactions. Doctors worry that the inflammatory response ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.