Artificial intelligence is accelerating at breakneck speed, with larger models dominating the scene—more parameters, more data, more power. But here is the real question: Do we really need bigger to ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

It is easy to imagine the internet as a giant mirror that, in its own unique ways, reflects the society that we live in. The internet provides a massive information outlet for individuals, ...

S&P Dow Jones Indices is launching the S&P 500 Twitter Sentiment Index, which aims to use the Twitter API to track S&P 500 components that are trending in sentiment. The novel use of Twitter's API ...

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...