One surefire way to help clients gain more SEO traffic is to redirect valuable URLs that end up in 404s to equivalent ones. These URLs generally still get traffic, have valuable external links coming ...

Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop ...

404 errors are a normal part of web crawling, Google says, and may even amount to 40% of a site’s URLs in Search Console. Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search ...

The question of how to handle 404 pages and DNS redirects for things like mistyped URLs is becoming an increasingly important one. For some time, some web developers have been creating their own ...

There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don't ...