Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Drew Swanson is a Features Article Editor from the Pacific Northwest of the United States. He is a lifelong gamer with a passion for a variety of genres. A connoisseur of everything from JRPGs and ...

Carol S. Pearson, Ph.D., D.Min, is an internationally known authority on archetypes and their application to everyday life and work. Her work in the field has helped people find their purpose and live ...

Archetypes are unconscious patterns of behavior that are universal. Archetypes can be found in most popular movies and books. Examples of these include the hero or heroine, the seeker, the orphan, the ...

Knowing what kind of woman you are can make all the difference in the world. Every woman carries the burden of living up to society’s expectations about what she should be and how she should best use ...