Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

The Business Analytics minor is designed to prepare students for desirable and lucrative jobs in one of the fastest-growing areas in today’s global economy. Students will learn core concepts in ...