Customers worldwide are moving faster than ever before, hopping from device to device, buying anywhere. That's creating opportunities for digitally savvy retailers. But it is also creating challenges ...
With a complete halt in foot traffic, brands of all sizes quickly recognized that Direct to Consumer (DTC) e-commerce must be their channel of choice. Brands that relied on brick and mortar partners ...
There are myriad resources available to entrepreneurs when it comes to growing and scaling start-up ventures. However, even the most seasoned veteran may not fully grasp the complexities of selling ...
Duncan Keene is UK managing director of ContentSquare, a next-generation user experience (UX) analytics platform for online businesses. Duncan has over 10 years experience within software start-ups.
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty. At first glance, it’s easy to assume that ...
When it comes to building a successful e-commerce brand, few things are more important than truly understanding your customers. Of course, that’s where the problem comes in–many e-commerce ...
Typically the metrics of traffic, conversion and sales help gauge the success of ecommerce marketing efforts. But that doesn’t cut it anymore, say experts, who argue the biggest mistake CMOs make ...
A few years ago on my way to the office I was listening to a radio story about the quarterly earnings of a major U.S. retailer. In the story, losses from damaged goods were lumped in the same ...
The name Amazon has become ubiquitous for both merchants and customers across the globe. The ecommerce company is projected to take 50% of the ecommerce market’s gross merchandise volume (GMV) by 2021 ...
Merchandising — presenting items in the most favorable way to drive sales and profit — goes back as far as commerce itself. In the very early bazaars, merchants placed fragrant, vibrant spices with ...