Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running ...

The endorsement of Google’s open standard comes as companies globally accelerate the integration of AI agents and e-commerce.

Ant International is collaborating with Google on the launch of its Universal Commerce Protocol (UCP), a new open standard ...