Welcome to the Love Lab. Psychologists say that the scientific method — observation, hypothesis, experimentation, analysis and adjustment — should be applied to dating to stop singles from repeating ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is ...

Life is full of decisions. “Third Millennium Thinking: Creating Sense in a World of Knowledge” outlines methods of making choices rationally using scientific methods. Perlmutter says it’s easy to fall ...

Both misinformation and science became salient issues during last year’s presidential election. Although the topic of fake news has elicited research attention in several domains (e.g., political ...

Even when approaching the unknown, we always have a tool to draw conclusions for better-informed decision-making — the scientific method. Employing the scientific method in entrepreneurship leads to ...

Certainly, news is not science and may not be judged by the same standards in scientific research but the issue of truth and falsehood concerns both news and science. In fact, some principles of ...