We report a study in which participants responded to a battery of personality assessments and a set of dilemmas that pit utilitarian and non-utilitarian options against each other. Participants who ...

An approach to reducing greenhouse gas emissions that is informed by the ethical theory of utilitarianism would lead to better outcomes for human development, equity, and the climate, according to a ...

Amazon’s dominance makes daily headlines, but a key question remains: What is Amazon’s strongest category? And what does that tell us about Amazon’s strengths today, and strategy for tomorrow?

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

Most of us want to live a life in which we make a difference. To that end, it helps to have a guiding principle, something we keep in mind as we make major life decisions. One such principle is ...