Numbers have a certain allure. They seem precise and unbiased, offering a straightforward way to compare products. This is particularly tempting in the complex world of software services, where ...

With optimizing media buys and planning becoming a greater focus as the new year kicks off, marketers are increasingly turning to attention metrics to improve business outcomes. DoubleVerify -- which ...

Big data is a term that has been around for many years. The list of applications for big data are endless, but the process stays the same: capture, process and analyze. With new, enabling verification ...

Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent ...

SOCi, a marketing cloud platform provider, is launching Genius Search Metrics, an enhancement to its Genius Search that lets businesses track the impact of search optimizations on their local search ...

Keyword positions are no longer the best way to measure SEO success. There have been so many changes to Google’s search ...