The humble browser address bar just got an emoji-forward glow up. If the string of emoji corresponds to an existing Yat, the browser will take users to the associated website. For example, instead of ...

When the IPv4 address pool was depleted in 2011, some of the most impacted companies were internet service providers (ISPs) that needed these IPv4 addresses to grow their businesses. Less impacted, at ...

If the website you're trying to reach changes servers, that cached address may not load. Maybe the servers doing the checking are slower than they should be. In either case, there are fixes available.

The company created the feature with the help of Yat, a Tennessee-based provider of emoji-based web addresses. Through Yat, anyone can register a custom string of emojis as their own URL for a price.