Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...
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