Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness.

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

What is my color season? Seasonal color analysis is based on three factors: your skin tone, your hair color, and your eye color. So, how do you know if you're a winter, spring, summer, or autumn? Here ...

Indianapolis-based color analyst Elizabeth Baker is helping people find the perfect colors for their skin tones, offering insights into what hues make their features stand out. Baker explained that ...

I got a color analysis done by an expert, who looked at my undertones to see what I should wear. She told me I'm a "soft autumn," so I look best in muted earth tones or neutrals, not bright shades.