Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

Building a data-driven culture is a business transformation. Too often, organizations treat data initiatives as IT deployments, focusing on dashboards, data lakes and AI platforms. While these tools ...