Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The Housing Economic Summit will highlight real time data and consumer connection driving growth in the 2026 housing market.

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...