We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will ...

Have you ever used a few words to search for something on Google and received exactly what you were looking for at the top of the results? While it may feel like Google can magically read your mind, ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

I’ve been reading an article about keywords that clarifies the role of intent in paid search campaigns. Intent has become an important marketing differentiator for online advertising Intent is when ...

Opinions expressed by Entrepreneur contributors are their own. 1. Stop keyword stuffing — it hurts both rankings and readability 2. Use headings strategically to boost skimmability and SEO 3. Optimize ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Account-based marketing platform provider RollWorks, a division of NextRoll, has introduced RollWorks Keyword Intent to help marketing and sales teams track intent signals, find more accounts showing ...

SAN FRANCISCO, Dec. 1, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today unveiled the open beta of RollWorks Keyword Intent. The company's proprietary ...