Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

A data storage strategy that addresses data sovereignty builds on the classification of data in the data audit to limit what data can go where. As part of the classification process, data will be ...

Fewer than half of business leaders say their data strategies -- how data is collected, managed, stored, and accessed -- are completely aligned with their business priorities. That's according to a ...

Your guest experience doesn’t start at the front door — it starts in your back-of-house systems. Join Nation’s Restaurant News, PAR Technology’s CEO Savneet Singh, and PAR OPS’ GM Jason Tober for a ...

In today’s hyperconnected world, businesses are awash in data—yet most remain starved for insight. From cloud platforms and distributed teams to AI pilots and dashboards, we have more tools than ever.

The Office of Management and Budget in 2020 and 2021 teamed with agency chief information officers and chief data officers to issue the federal data strategy and action plans, laying out a 10-year ...

Data is now a key resource on the battlespace, with crucial applications in everything from intelligence, surveillance, and reconnaissance (ISR) to maintenance. The Australian Department of Defence’s ...