Bombora, the pioneer in B2B data, today announced that Proximic by Comscore's Predictive Audiences now includes 300 new contextual audiences built based on Bombora's proprietary B2B data. This ...
The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...
According to Comscore data, 45% of adults surveyed between the ages 25 and 34 listen to podcasts weekly**, highlighting the medium’s deep engagement with a key demographic and the opportunity for ...
To find a multi-bagger stock, what are the underlying trends we should look for in a business? One common approach ...
Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.
NEW YORK—Proximic by Comscore has announced new and expanded integrations with Adobe, Publica and Teads that have boosted the reach of its Predictive Audience segments to the point where they are now ...
Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...
WASHINGTON, D.C. — The Reston, Va.-based media consumption and partner for planning, transacting and evaluating media across platforms seeking to win more business in the TV ratings arena has just ...
Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...
RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...
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