What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at ...
A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest ...
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...
Are you a print subscriber? Activate your account. 17 min 9 sec ago By Tim Nudd - 17 min 9 sec ago By Brian Bonilla - 47 min 9 sec ago By Anil Hari - 47 min 9 sec ago By Brandon Doerrer - 1 hour 17 ...
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