Before the TV industry became infatuated with identity, there was contextual targeting. Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched ...

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its ...

Instead of using personal data to target users, contextual advertising topically analyzes web content to match ad placements with relevant audiences. This solves the cookie conundrum, but contextual ...

Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

Global events like the recent Rugby World Cup bring entire communities together as people cheer on their favorite teams. Spikes in internet traffic prove sporting championships are a catalyst for ...

Fashion and beauty brands looking for a glow up need to work even harder to be on trend in 2024 and beyond. The sector’s runway is looking strong thanks to the growing expansion of Amazon and Tmall, ...

The meteoric demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems, it’s never been more likely that people ...