A microsite is what it sounds like, a smaller website. A law firm will have a main website that describes the firm as a whole. This main site will typically have a home page, an about page, attorney ...

This rectangle display ad from Omega caught my eye as I scrolled through a lengthy New York Times story about the Olympic games on my iPhone a few weeks ago. It looked pretty good, not surprising for ...

Microsites can be beautiful and smart and funny. They can also be messy, confusing and frustrating. Especially from an SEO perspective. For the purpose of this article, let’s just agree that a ...

In my last column, I focused on the power of online video in a solution provider's overall marketing strategy. This month, I examine a second vehicle to include in your marketing strategy: microsites.

Increasingly, employers are faced with communication challenges that might suggest use of a microsite. In the HR/benefits arena, a microsite, also known as a minisite, is an autonomous website, ...

Opinions expressed by Entrepreneur contributors are their own. Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But ...

These days marketers are looking at social media sites for ways to reach consumers. The number of users on sites like Facebook and MySpace are staggering, the opportunities huge for a company to ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...