Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. The post Smart marketers set the rules before AI makes the calls appeared first on MarTech.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial intelligence can improve pla ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.