A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more ...

New research by digital marketing firm Regalix found that 60% of B2B marketers attributed sales increases of 11-50% to marketing analytics, as reported by eMarketer. The study, which surveyed more ...

B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Technology Evaluation Guide on social media monitoring tools. The Social Media Monitoring Technology Evaluation ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

The promise of predictive analytics applications for B2B sales and marketing is to generate revenue by expanding existing markets and penetrating new markets. These predictive analytics applications ...

B2B marketing analytics is a powerful tool. However, it can be complex to master, and businesses often run into problems that lead to B2B analytics projects failing, as Carl Mortimer at MarCloud ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet. Gartner's 2015 Data-Driven Marketing Survey shows that B2B ...