In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...
Just about every organization is considering a Social CRM strategy. The trouble is, they are also fighting over who controls it. Let's start with how Sales can benefit. I’ve read many articles as of ...
In the quest to implement a successful CRM initiative, executives can learn a lesson from the cradle-to-grave product development philosophy. But it requires a change in thinking and a willingness to ...
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