The internet hasn’t killed off the mail-order catalog. Discover a list of popular mail order catalogs from direct-to-consumer ...

NEW YORK — The early warning signs of another holiday season are all around. Green and red decorations are showing up in stores. Ads are appearing for this year's crop of Christmas movies. And America ...

This weekend, Catalog Choice added the 400,000th member to its database of consumers who have asked to be removed from catalog mailing lists. Direct marketers and the DMA have taken notice. Launched ...

Catalogs can be an important driver of sales for certain types of customers and merchandise categories. They capture the attention of consumers, engaging them in your content differently than other ...

I made the mistake of ordering something from a catalog over the holidays. It was from one of those eco-friendly, save-the-wildlife organizations, where part of the profit is supposed to help protect ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

I used to receive tons of unsolicited catalogs each week. I decided to be proactive in not only unclogging my mailbox each day but also in saving trees. On each day that I received a catalog, I would ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in the eyes of the investment community is its house ...

Is there a catalog shopper in your household? Do you have a feeling that some mail-order companies are giving or selling your name to others because you are receiving catalogs from stores you've never ...

While catching up on local news over a holiday-catalog-laden mailbox in late September my Pine Street neighbor Sarah Imbert and I decided to do a study in holiday season waste. The result of our ...